In the ever-evolving landscape of software development, efficient communication between different components of a system is paramount. Enter OpenAPI Specifications (formerly known as Swagger), a powerful tool for defining, documenting, and visualizing RESTful APIs. In this blog post, we’ll delve into the fundamentals of OpenAPI specifications, explore how they work, and discuss their significance in […]
Josh Bonnick
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Discover the latest in Laravel 11. Unveil Laravel’s Exception Facade: Streamlining Exception Assertion and Elevating Debugging in tests. This addition streamlines exception assertion within Laravel’s exception handler, enhancing your debugging experience for HTTP tests. Streamlining Exception Assertion With The Exception Facade Before this update, asserting exceptions typically involved cumbersome steps. For instance, to confirm a […]
Josh Bonnick
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Pipelines often fly under the radar in Laravel discussions, yet they’re a game-changer every developer should wield. Imagine you have a bustling blog platform, where numerous authors contribute their posts daily. It’s a critical part of your app, and you need to streamline the process. Enter pipelines… these versatile tools let you guide data through […]
Josh Bonnick
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Introduction In Laravel, Faker is often used to generate fake data in your factories and there in your tests, often there are times where more accurate “faked” data would improve your development experience. Extending faker by adding custom methods is as simple as binding them in a service provider. However, there are a couple of […]
Josh Bonnick
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In the dynamic landscape of software development, businesses are often faced with the crucial decision of how to approach the creation of their digital products. Two prominent methodologies emerge: white label development and traditional development approaches, each with its own set of advantages and drawbacks. In this article, we delve into a thorough comparative analysis […]
Ben Millar
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In today’s digital age, having a strong online presence is crucial for the success of any business. Your website serves as the face of your brand, often making the first impression on potential customers. Therefore, selecting the right web design agency in Manchester is a critical decision that can significantly impact your online success. In […]
Ben Millar
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In today’s digital age, your website is more than just an online presence—it’s a valuable asset that requires proactive care and protection. WordPress, powering over 40% of the web, offers unparalleled flexibility and functionality for building dynamic websites. However, with great power comes great responsibility. Ensuring the security, performance, and reliability of your WordPress site […]
Ben Millar
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In today’s fast-paced digital landscape, agencies face the constant challenge of meeting client demands while scaling their operations efficiently. As client projects multiply and deadlines loom, finding ways to expand your agency’s capacity without sacrificing quality becomes paramount. That’s where white label web development solutions come into play, offering a seamless pathway to scalability and […]
Ben Millar
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In the fast-evolving realm of web design, staying ahead of the curve is essential to creating captivating and user-friendly online experiences. As we look forward to 2024, the landscape of web design is poised to undergo significant transformations, driven by technological advancements, changing user behaviours, and evolving design aesthetics. In this guide, we’ll delve into […]
Ben Millar
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In the vast and bustling landscape of eCommerce, where countless websites vie for the attention of consumers, trust is the currency that fuels successful transactions. Establishing credibility and fostering trust with your online audience is paramount to the success of your eCommerce venture. While factors such as product quality and customer service undoubtedly play crucial […]
Ben Millar
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In the dynamic world of eCommerce web design, where the virtual marketplace is bustling with competition, the design of your website plays a pivotal role in captivating customers and driving conversions. A visually appealing and user-friendly interface not only attracts visitors but also encourages them to explore your products and make purchases. To help you […]
Ben Millar
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In the dynamic landscape of web design, staying ahead of the curve is essential to creating engaging, user-centric online experiences. As we look forward to 2024, the anticipated web design trends are poised to revolutionise the digital sphere, offering exciting opportunities for innovation and creativity. In this article, we’ll explore the cutting-edge trends expected to […]
Ben Millar
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PHP Laravel is a popular web development framework that allows developers to build web applications quickly and efficiently. In this article, we’ll introduce you to PHP Laravel, discuss the types of web projects it is used for, explain why it is great for single page web applications, and highlight the advantages it offers. Introduction to […]
Ben Millar
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Web design trends 2023: trends are constantly evolving in the web design world, and it is essential to stay up-to-date with the latest trends to stay ahead of the competition. In this article, we will explore the top web design trends that are predicted to be popular in 2023. Neumorphism One of the most significant […]
Ben Millar
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AI marketing has revolutionized the way businesses sell their products and services online. AI-powered tools can help marketers automate tasks, analyze data, and make data-driven decisions. Here are some of the best ways to use AI in marketing to generate more business online: 1. Personalization Personalization is one of the most effective ways to engage […]
Ben Millar
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Increasing Website Conversion Rates: An ecommerce website is an online platform where businesses sell their products or services. The primary goal of an ecommerce website is to attract visitors and convert them into paying customers. Conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase […]
Ben Millar
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Great web design is essential to the success of any website. A well-designed website not only looks great but also provides a great user experience. In this article, we will explore 15 key principles that can help you create a website that looks great, is user-friendly, and meets your business objectives. 1. User-Centered Web Design […]
Ben Millar
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If you’re looking to build a web application, Laravel is a popular PHP framework to consider. Laravel has gained a lot of popularity in the web development community due to its simplicity, ease of use, and wide range of features. Laravel Developers are in high demand and for good reason. In this article, we will […]
Ben Millar
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With the Corona Virus scare currently amongst us, it’s spread has forced a lot of people out of work. For many of us, working from home is a modern luxury. Not everyone can physically do it but for those that can, it’s now suddenly a must that we work from home to help prevent the […]
Ben Millar
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If you want to make a great first impression on potential customers, your company’s website should be both user-friendly and beautifully designed. Employing the latest web design trends will help you to attract more visitors to your site and encourage them to explore it further. This could potentially result in additional leads and sales. Most […]
Ben Millar
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It’s crazy to think the first quarter of 2019 is nearly at an end. January is over, February felt like it lasted about a week and we are already chipping into March. I’m sure if you are a business with the correct mindset; ending 2018 you set yourself and your business goals and targets to […]
Ben Millar
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By now every business should understand the importance of advertising on Facebook. We spend a lot of time at unit36 developing content strategies for clients and running full Facebook funnel campaigns. In April this year Facebook are set to change things up a little with their metrics, their aim is to end relevance scores in […]
Ben Millar
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Unfortunately, a small part of email marketing is about trial and error, not all email marketing strategies that work well for other companies will necessarily work for yours. You should be analysing what worked well in last years campaigns (if possible). It’s usually a great idea to start looking at successful email marketing campaigns if […]
Ben Millar
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Sure it may seem a while away but Christmas is starting soon in terms of design and prep for most companies. Preparing your website for the Christmas season should be of top priority, you want your website ready as soon as possible so you can start promoting Christmas goodies and offers and to gain more […]
Ben Millar
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Your productivity and efficiency probably declines as your long day goes on you become more stressed, more tired and you try to work harder but the more you do, the more you struggle to put pen to paper (or fingers to keyboard). There are reasons for why this happens and you’ll be amazed of the […]
Ben Millar
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So you’ve done all this work to drive traffic to your website why would you want to give people a reason to leave your website straight away? This is what you’re doing if you take no care in where you place your social media icons or care about what you put on social media. Where […]
Ben Millar
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The big trend at the moment is using polygonal shapes and geometric layers in the design of websites. It’s taken over as its own style almost replicating the art movement of cubism. This distinct design focuses on shapes and geometry top create patterns, grids, and planes across a website. Using geometric layers A geometric shape […]
Ben Millar
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The dream for most businesses is to earn a passive income, aka make money whilst you sleep. For most people, this is first done through affiliate marketing. Affiliate marketing is where someone’s product or service is promoted by another business or company (usually on a website) to receive a commission. A popular way of affiliate marketing […]
Ben Millar
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The World Cup is an international event that happens once every 4 years, where different countries from around the world organize their best football teams to battle for pride and The World Cup trophy. For a normal person this is an opportunity to sit back, relax and enjoy it with family and friends as you […]
Ben Millar
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You can think of a website like an item of clothing or a pair of shoes, much like a fashion trend; website design goes in and out of style too. Giving your website a redesign allows you to not only revamp your website but allows you to evaluate and incorporate any current design trends; making […]
Ben Millar
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E-commerce has completely changed the way we shop. That’s the long and short of it, straight off the first page. There is only one crown in the fairy tale world of commerce and it is the one who converts the most attention that gets to wear it. So what does this mean for online shopping […]
Ben Millar
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We are extremely pleased to announce the launch of our brand-new website here at Unit36! We’ve introduced a fresh image and a whole new layout for existing and potential customers to browse through. A lot of late nights, sweat and tears have gone into the new design over the last couple of months. So we […]
Ben Millar
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We’re not sure if you were aware (you really should have been) that Thursday the 9th of February was National Pizza Day. Yeah, no kidding! There is a day dedicated to pizza! We ate some pizza that day, then had the left overs on Friday. Saturday came and we thought, why not make it a […]
Ben Millar
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As 2017 starts we look back and reflect on what has been an interesting year in terms of web design and web development. 2016 witnessed the growing popularity of parallax scrolling, HD visuals and the use of hero banner video content. Google’s much deliberated Material Design gained some prominence this year too, often used as a […]
Ben Millar
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It’s here! Unit36’s eCommerce Christmas Album 2016! Listen to our top-ten Christmas smash hits of all time – the soundtrack to your Christmas web design and holiday preparations. All the biggest stars, all the biggest hits, right here in one place! Listen to your favourite songs and favourite artists all Christmas long! Also includes a […]
Ben Millar
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Google’s RankBrain has almost everyone in the digital world confused, curious and craving more knowledge. As with every other time that Google releases an algorithm update, the SEO industry momentarily loses the plot whilst they try to regain Google’s narrative. We all run around with furrowed eyebrows trying to figure out what is going on […]
Ben Millar
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Snapchat, the trendy photo and video messaging app, launched back in 2011 and has been growing rapidly in popularity ever since. The main USP and differential feature when it comes to Snapchat is that all photos and videos are constrained by time. This means that content is only available for a short amount of time […]
Ben Millar
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The last 12 months has been a bumpy and thrilling ride for us here in the office, as we are sure it has been for many of you too. As we conclude our marketing plans for 2016, it’s time to look forward to another exciting year ahead. With that in mind, we wanted to give […]
Ben Millar
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In the world of digital marketing and ecommerce, Christmas equals social media and email marketing. If you are not focussing a large part of your attention and marketing efforts into social media then we believe you may be wasting your time and efforts elsewhere. People go social-crazy over Christmas and there is as much activity […]
Ben Millar
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The Christmas period is a hugely busy time for many businesses, especially those involved in the retail industry. Therefore, a Christmas campaign is perhaps one of the most essential elements of your annual ecommerce strategy. It is believed that consumers spend at least 25% more time online throughout the festive months than the rest of […]
Ben Millar
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Forget UFC! Check Out DFC: Mobile Site vs. Responsive Design Ladies and gentlemen, welcome to Digital Fighting Championship Tonight’s main event we have two courageous fighters. Both a mobile site and responsive web design will optimize your site to be more appropriate for smaller screens; both will offer simpler navigation and faster load times. In […]
Ben Millar
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Chris Froome becomes the first Briton to win the Tour de France twice How to win the Tour de France and the similarities between digital marketing strategies Race classifications vs digital marketing techniques and strategies Create your own winning strategy with Unit36 On Sunday the 26th of July 2015, Chris Froome became the first British […]
Ben Millar
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Why are we reading the same old shiny, yet valueless content over and over again? (We know what you were thinking!) Now the title of this blog isn’t exactly the best title ever penned, nor is it the most creative; but it did get your attention. Fundamentally, this is what creating effective and engaging content […]
Ben Millar
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Every now and then in a company’s lifetime, a shake-up is required to freshen things up a bit and to keep momentum rolling forward. Perhaps the company name doesn’t fit anymore or the size of the business has outgrown its original status. Whatever the reason, a rebranding exercise should be positive, proactive and fit for […]
Ben Millar
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2015 is already shaping up to be another pivotal year for web design, with many distinct changes and innovations now coming into play. The next 6 months will throw up many more new trends and design techniques for us all to learn and follow; several of which will rest under the category of logo design. […]
Ben Millar
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The digital marketing office is a strange and wonderful working environment, unlike any other in the world. With so many contrasting dynamics and personalities colliding at any one time, a digital agency is never short of some form of drama or exciting occurrence. Despite being different in their own individual rights, the general make up […]
Ben Millar
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The phrase content is king has been thrown about quite a bit in the digital marketing world over the last few years. It’s an adage that has caused many debates on its validity. Having quality content on your site is a must, that much is a given. It also helps to have the same standard […]
Ben Millar
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Apple Inc. versus Ronseal. That’s quite an odd contest we hear you say. Yes, it seems strange for us to be comparing two completely different brands at total opposite ends of the retail world. One is a global superpower and manufacturer of sleek, modern and expensive electrical devices; the other a provider of wood care […]
Ben Millar
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It’s the third week in January; the festivities are well and truly over, the holiday blues are fading and we can take a sober moment to reflect on the 12 months we have just left behind. What a year it’s been; from Facebook’s purchase of WhatsApp to Kim Kardashian breaking the internet – we’ve had […]
Ben Millar
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Since the dawn of the Internet, search engines have been the only way to efficiently search for the information you require. Almost no users remember the URL of all but their favourite websites, and most will remember key search terms (which are much more intuitive to discover and remember), and attempt to use these through […]
Ben Millar
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