Social Media Marketing.
Looking to increase the number of new sales or leads coming into your business through social media marketing? Keep reading to learn how we’ll go about this…
Before we get started, we need to understand exactly who we’re trying to target, what they might be interested in and how they might respond to certain things. You need to feel comfortable so it’s vital that you are happy with the language we’re using, the ad copy and the images we’re using. Sometimes odd combinations and weird, out of the box ideas are the most effective but we’ll never run anything against your wishes.
Month 1 is the setup of the account, this involves ensuring you pixel is setup to track all events, audiences are capturing all visitors into the correct funnels and the first ad campaigns is ready to launch. If you don’t already have an ad account u36 can advise on this setup and guide you through it step by step so you don’t need to worry about anything else.
Once yours ads go live, over time, we’ll start to notice which types of ads, markets, platforms and targeting is actually producing customers. You never know this from day one so there is always a testing phase, our job is to work out which ads are attracting the tyre-kickers and which ads are actually converting into sales or leads.
Eventually, we can start shutting down the ads that aren’t as effective at producing customers and double down on the ones that are and scale the campaign till you are happy with the number and quality of the leads coming in.
There’s a concept called “ad blindness”. It’s where you see the same ad again and again and as a result, you start to tune it out. It might even help you massively and be exactly what you’re looking for but for whatever reason, your brain ignores it.
For that reason, we keep recycling the ads. The majority of the ad will stay but instead of saying “Get Your Free Report” we might change it to “Free Checklist: Get Yours”. Same idea, just visually looks different.
Where Your Ads Will Appear
Solely using Facebook and Instagram Ads to target your potential customers. We use Facebook’s detailed demographic data to search for your target market based on interests, behaviours, age and gender. We can even filter your audience to people who have recently ‘Engaged’ with other Facebook pages in your industry.
Our plan is to get you a constant flow of new customers every month. We’ll run many little tests in your first few months. Naturally, most some won’t perform very well, but we’re looking for 2 or 3 that are ‘home runs’. From there, we scale up the audience knowing you have the magic ad formula.
Postman Pooch – eCommerce Store
Purchase, retargeting and like campaign for a dog treat box company based in Lancashire.
Christmas Trees Manchester – eCommerce Store
Purchase campaign for a Christmas Tree company based in Manchester.
Simple Outdoor – Lead Generation
Lead generation campaign for a landscape gardening company based in Lancashire.
Pendle Village Mill – Homeware Store
Like / reach campaign for a homeware store based in Lancashire.